“Poetic, discreet but Precious”: Noro is a Parisian brand born in Saint-Germain des Prés, created by the fashion designer Claire Lefort.
Noro means “little flower of Madagascar”: the brand offers sophisticated collections of clothing and accessories for kids and moms, made in Madagascar, paying close attention to human and children’s rights.
Each item is unique and reflects a poetic and delicate world, mixing past & present, Paris and elsewhere, different cultures and influences. That’s really what makes it so special.
For the clothing line, Claire selects fine and exquisite fabrics like cotton, linen, crepe or wool while the hats and baskets are entirely handmade in crochet in natural fibers such as Raffia, sisal or cotton.
Claire cares about the finishing touches and has an eye for details especially the brand’s signature ones such as smocking or embroideries.
This brand made with love embodies the Parisian chic-ness as well as the values we share on quality and ethics.
For Belle Vie, each season Claire imagine with us unique pieces featuring the Noro iconic silhouettes and details.
We hope you will like them as much as we do!